Beatriz Mello
Associate Director Global Consumer Insights @Audible
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WORK HISTORY
Associate Director Global Consumer Insights @Audible
EDUCATION
Berlin School of Creative Leadership
Master of Business Administration (MBA)/ Master, Creative Leadership
ESPM
Bachelor's degree, Social Communication: Marketing and Media Studies
USP - Universidade de São Paulo
Post Graduate, Communication Process Management
USP - Universidade de São Paulo
Bachelor's degree, Social Science
SKILLS
ABOUT BEATRIZ MELLO
Creative Data Leader. Data Storyteller. Experienced Research and Insights Director with a demonstrated history of working in the entertainment and tech industry. Skilled in Research, Analytics, Data Storytelling, Consumer Insight, Brand Tracking, Creative Testing, TV, Audio (audiobooks and podcast) and Streaming Audience measurement. Strong marketing professional with a Master of Business Administration (MBA)/ Master from Berlin School of Creative Leadership. Winner of the \"Michael Conrad Outstanding Thesis Awards\"- 2018: Can Data Pay the Bill. Author:\"Can Data Pay the Bill? 8 steps to boost the value of data in the creative industries\"#creativedataleadership
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