Bea Trinchera

About Bea Trinchera

Immersing myself with experiences in various fields at a young age made me create a wide dimension for myself and my future. I am creative in my own way. My keen eye for aesthetic sensibility grew my personal interest in Social Media Marketing, Advertising, and Digital Marketing. It makes me want to take an existing brand somewhere new, but recognizable. I am efficiently equipped with a strong, creative mindset. I want to be transparent about processes and make marketing logical decisions to provide an excellent value proposition hence participating in professional organizations, attending webinars, networking events, and enrolling in online courses for continuous learning. My goal is to become the best #marketer I can be, and I strongly believe I would thrive in this role.

Experience

1. Digital Marketing Manager

   Carepod

   Jun 2025 — Present · Dallas, TX, US

   I stepped into the Digital Marketing Manager role after serving as Market Research Analyst, now leading full-funnel strategy across paid, organic, and influencer channels. I focus on driving significant growth through performance-driven campaigns, insightful creative direction, and cross-functional collaboration.• Strategize and execute funnel campaigns across Meta ads and Organic social content, driving both top-of-funnel awareness and bottom-of-funnel conversion.• Optimize Meta ad performance and organic reach by aligning creative, messaging, and audience targeting with brand objectives and key performance metrics.• Collaborate with brand and business development teams to shape integrated marketing initiatives that grow visibility and engagement across digital touchpoints.• Provide creative direction and clear, constructive feedback to internal teams — supporting standout storytelling and cohesive execution across channels.• Co-lead influencer marketing initiative from strategy through execution, including creator discovery, talent execution, relationship management, and performance tracking.• Deep dive campaign data and KPIs to uncover insights, refine strategies, and continuously improve outcomes.• Monitoring industry trends, competitor activity, and new marketing tools to bring fresh thinking into daily execution.

Education

• Hult International Business School

  Master of Science - MS, International Marketing