Beatrice Collins
Brand Strategy Intern @Enjoy Basketball
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WORK HISTORY
Brand Strategy Intern @Enjoy Basketball
New York, NY, US
Managed outreach and communication for WAGTalk/EnjoyBasketball with athletes, creators, and brand partners, supporting talent coordination, interview scheduling, and collaboration opportunities, developing client communication skills used across sports business and media (NBA, NFL, MLB, F1, etc.). • Produced digital content aligned with brand strategy and athlete storytelling, applying creative judgment, trend analysis, and strategic messaging to strengthen audience engagement and brand visibility. • Conducted business analytics on content performance and audience trends to help shape weekly content planning and partnership decisions—building the strategy insight, professionalism, and attention to specifics expected in sports business operations and management.
EDUCATION
The University of Georgia
Master Studies in Law- MSL, Sports Law
University of Georgia - Terry College of Business
Bachelor of Business Administration - BBA, Business Management
ABOUT BEATRICE COLLINS
Hello, my name is Beatrice Collins! As a student majoring in B.B.A Business Management and a M.S.L in Sports Law at the University of Georgia, I am actively preparing for a career in athlete branding, finance and representation. Having been immersed in the professional sports world from a young age, I’ve developed a deep understanding of both the fast-paced, high-demand sports industry and the strategies required to build and manage professional athlete brands. My experience in media coordination, digital content strategy, and event operations has equipped me with the tools to thrive in the sports business world. With a strong foundation in marketing, sponsorships, and leadership, I am driven to support athletes by helping them grow their brand, elevate their image, and maximize their platform in today’s evolving and competitive sports industry.
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