Beatrice Grilli
Category Manager Online @SPORTLER SpA
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WORK HISTORY
Category Manager Online @SPORTLER SpA
Actively involved in the development and optimization of the e-commerce business within the bike segment, with a strong data-driven and performance-oriented approach.Focused on end-to-end online assortment activities, from defining the commercial proposition in collaboration with buyers to monitoring sales performance, margins, and conversion rates. Responsible for identifying growth opportunities through the analysis of brand performance, market trends, and online customer behavior.Working cross-functionally with IT, Digital Experience, and Marketing teams to ensure the correct implementation of e-commerce logic, contributing to the definition of functional requirements and the continuous improvement of the platform.
EDUCATION
Università degli Studi di Ferrara
Laurea, Economia aziendale/manageriale
Bologna Business School
Master Universitario MU1, Sales and Marketing Management
ABOUT BEATRICE GRILLI
Category management - Product Owner
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