Beatrice Clerici

Brand Manager @Zambon

Bresso, IT

Brand Manager for the Primary Care Business Unit, managing products in respiratory and woman healthcare portfolio such as Giasion, Ismigen, Prefolic, Anauran and Anaurette brands.My role includes:• Development and implementation of the brand plan for the assigned products;• Development of promotional materials including e-detailed aids;• Presentation of promotional materials and products strategy at kick-off meetings; • Training of field force;• Tracking of products, market and competition;• Maintain and develop active relationships with KOLs and scientific societies;• Attendance to main scientific meetings;• Management of promotional budget for the above mentioned products.

Università Cattolica del Sacro Cuore

First level

ALMA LABORIS Business School

Master

Liceo Linguistico IIS Gadda

Diploma Linguistico (High School Degree in Foreign Languages)