Beatrice Bisleti

Marketing Communication Consultant @Mesauda Beauty

Milano, IT

Developed and executed integrated marketing and communication strategies for Mesauda and MNP, increasing brand visibility (feb-may: Mesauda:>5M OTS & >1M€ AVE; MNP >2M OTS & >1M€ AVE).Spearheaded e-commerce and lead management strategy, achieving a 15% growth in both sales per branded e-commerce platform.Directed influencer engagement as a key component of the Digital PR strategy across social media channels.Developed a comprehensive marketing strategy for Tik Tok Shop.Defined and developed branded events, enhancing brand presence and consumer engagement.Collaborated with R&D, creative, and trade marketing teams to enhance brand presence and marketing effectiveness.Worked closely with the financial department to develop a cost-effective approach for marketing and communication investments.Guided the R&D department in defining new launch strategies and goals for 2026, based on emerging trends, regulations, and brand identity.Led a team of 4 internal resources, providing guidance and support in executing marketing initiatives.Collaborated with the supply chain to optimize stock levels, and maximize budget efficiency.

Sapienza Università di Roma

Formazione, comunicazione e innovazione nei contesti sociali e organizzativi

Talent Garden Innovation School

Digital Transformation and FoodTech

Sapienza Università di Roma

Laurea di II livello