Beate Joynt
Head of Brand Strategy & Brand Identity, Nokia @Nokia
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WORK HISTORY
Head of Brand Strategy & Brand Identity, Nokia @Nokia
EDUCATION
University of Cape Town
Bachelor of Business Science (BBusSci), Marketing, Economics
Nottingham University Business School
PCiM, Professional Certificate in Management
SKILLS
ABOUT BEATE JOYNT
Brand strategist and marketing leader with a proven track record in developing and executing successful brand strategy, campaigns, digital marketing and experiences to help businesses connect with their audiences. Passionate about building strong brands and leveraging technology to drive business growth.20+ years\' experience across a broad cross-section of industries and disciplines. Capabilities - Steering global brand strategy in large complex organisations. Brand positioning, brand identity, campaigns and brand architecture- Managing business performance (sales volume, profitability and CPA) for high volume transactional sites, serving as a core sales channel for the business. Driving growth in digital platforms to realise cost efficiencies and channel shift to digital- Managing the performance and optimisation of online channels including, PPC, SEO, affiliates, social media, email and display. Monetising traffic across the web, tablet and mobile, using data, analytics, usability and multivariate testing- Building digital capabilities through the delivery and optimisation of websites and establishing digital marketing channels- Strategic planning; identifying market, product and consumer opportunities- Web analytics, multi-channel attribution modelling- Managing the performance of large agency and internal teams.Specialties: Brand strategy, brand positioning, research, digital strategy development and implementation, cross channel marketing, mobile strategy, ecommerce, search marketing, affiliate marketing, social media, digital campaigns, media optimisation, web build, conversion optimisation, web analytics.
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