Beata Gough
Industry Marketing Lead for Industrial, Consumer and Energy, Salesforce Uki @Salesforce
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WORK HISTORY
Industry Marketing Lead for Industrial, Consumer and Energy, Salesforce Uki @Salesforce
London, GB
I lead the marketing strategy for the Industrial, Consumer, and Energy sectors in the UK, directly overseeing Retail and Consumer Goods. I thrive on introducing innovative programs that highlight Salesforce\'s capabilities as the #1 AI CRM to our customers, and using data to track, test and iterate our approach.
EDUCATION
Columbia Business School
Digital Marketing Strategy, Marketing
The University of Manchester
Management Science
SKILLS
ABOUT BEATA GOUGH
Creating strong and meaningful connections with customers and prospects is what makes me tick. I love mobilising teams across geographies to build compelling and successful multi-faceted programmes that exceed expectations and spark joy along the way!The skills I bring- Executive / C-Suite relationship building- Industry Marketing especially understanding nuances of private sector industries- Messaging and positioning that starts with the customer need and brings inspiring content and thought leadership to the fore- Account based marketing, especially bid marketing, bringing teams to focus on a common goal to drive success - Event planning - leading teams to drive successful events - Joint go to market through partnerships to drive customer acquisition - Team development & leadership
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