Beata Roos
Ecommerce Strategy & Growth - Business Development @the LEGO Group
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WORK HISTORY
Ecommerce Strategy & Growth - Business Development @the LEGO Group
London, GB
EDUCATION
Parsons School of Design - The New School
Associate of Arts and Sciences (AAS), Fashion Marketing
University of Westminster
BA Hons, Fashion Merchandise Management
Ludwig-Maximilians-Universität München
Bachelor's degree, English Language and Literature, General
SKILLS
ABOUT BEATA ROOS
eCommerce, Digital Marketing and Online Trading specialist with over 8 years experience in all aspects of eCommerce. Expertise- Conversion Rate Optimisation and A/B and Multivariate Testing - eCommerce platform implementation and launch: Project Management of 7 site builds & re-platform projects (Magento, Hybris, EpiServer, Paraspar)- eCommerce Trading & Merchandising best practice - Developing and training eCommerce & Marketing teams - International roll-out planning, eCommecrce fulfillment, Customer Service and Call centre development - Hands on experience in Digital marketing including: Email marketing, PPC, SEO, Social Media/Online PR, Affiliate Marketing, Database & eCRM and Budget management- Web analytics (Google Analytics, Coremetrics, Adobe Insights) and MVT tools (HP Autonomy and Optimizely)Currently working as Senior Ecommerce Consultant across a number of projects with focus on platform implementation, CRO and eCommerce trading.Clients include:British Airways, House of Fraser, The Entertainer, National Geographic, Canyon bikes, Sofa.com, B2B wine specialist, Swedish outdoor brand Haglöfs and others.
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