Diana Beas
Driving Impact at the Intersection of Music, Entertainment & Sports | Artist Advocate | Industry Connector | Soccer Enthusiast
- Role
- Associate Director at Rca Records
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Diana Beas
With over 15+ years of immersive experience in the entertainment sector, I specialize in negotiating and curating music for clients across all sectors of entertainment and sports, particularly within audiovisual media. Thriving in fast-paced environments where tight deadlines are the norm, I excel in delivering top-notch results under pressure. Collaborating with clients from diverse sectors has equipped me with a unique blend of adaptability and industry knowledge. In my current role, I have the privilege of collaborating with artists across all genres who are actively shaping culture. My core competencies span negotiation, cross-functional collaboration, music curation, communications, client relations, digital marketing, branding, and creative sales. With a keen focus on Latin and K-pop music, I\'ve engaged in numerous cultural exchanges and panels alongside other top leaders in the music licensing space, musicians and music supervisors from vibrant locales like Colombia, Mexico, and beyond. My passion lies in championing music-makers, empowering them to influence culture through their craft. I relish sharing my industry insights and knowledge with peers and enthusiasts alike, fostering a dynamic exchange of ideas.
Experience
Associate Director
Jun 2021 — Present · Los Angeles, CA, US
Dual role as a negotiator and pitching creative, overseeing an active roster of 130+ frontline artists (e.g, SZA, Doja Cat, Becky G, Latto, Isabel LaRosa, etc.), and securing opportunities with popular film, TV, brands, and sports properties.
Education
University of Southern California
BA, Communication (Entertainment Emphasis), Spanish
University of Southern California
Master’s Degree, Master of Communication Management
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