Bea Perez
EVP and Chief Communications, Sustainability and Strategic Partnerships Officer, The Coca-Cola Company
- Role
- EVP & Global Chief Communications, Sustainability and Strategic Partnerships Officer at The Coca-Cola Company
- Location
- Decatur, GA, US
- LinkedIn followers
- 500 followers
About Bea Perez
Bea Perez architects the frameworks that protect and propel one of the world\'s most iconic brands. As EVP and Global Chief Communications, Sustainability & Strategic Partnerships Officer at The Coca-Cola Company — and Chair of The Coca-Cola Foundation — she oversees reputation management, enterprise-wide communications strategy, and high-stakes partnerships across media, government, academia, and retail. As general manager of Coca-Cola\'s licensing and retail attractions business, Bea leads a portfolio generating more than $1 billion in annual revenue. She also chairs The Coca-Cola Foundation, which has deployed over $1 billion in philanthropic investment, and stewards the company\'s 140-year Archives. In 2011, Bea became The Coca-Cola Company\'s first Chief Sustainability Officer — designing the global sustainability strategy that has defined Coca-Cola\'s leadership in water stewardship and environmental initiatives for more than a decade. Previously, she served as Chief Marketing Officer for Coca-Cola North America, where she forged some of the company\'s most iconic sports and entertainment partnerships, including the NBA and NASCAR. Bea\'s leadership has earned induction into the American Advertising Hall of Fame, the Sports Business Journal Hall of Fame, and the PRWeek Hall of Fame. She has been named one of Sports Illustrated\'s 10 Most Powerful Women in Sports, recognized by Ad Age among its 100 Most Influential Women in Advertising, and honored by Hispanic Executive as a leading Latina executive in corporate America. Currently, she serves as a public board director for W.W. Grainger, Inc. and contributes as a board member for the following not-for-profit organizations: Children\'s Healthcare of Atlanta, the Metro Atlanta Chamber, the Georgia Historical Society, and the Hispanic Scholarship Fund.
Experience
EVP & Global Chief Communications, Sustainability and Strategic Partnerships Officer
Jan 2024 — Present · Atlanta, GA, US
Education
University of Maryland College Park
BS
1987 — 1991
Skills
- Sustainability
- Market Research
- Energy Efficiency
- Sponsorship
- Global Business Development
- Strategic Partnerships
- Brand Management
- Cross-Functional Team Leadership
- Fundraising
- Marketing Strategy
- Brand Development
- Segmentation
- Consumer Products
- Fmcg
- Energy Conservation
- Consumer Insight
- Market Planning
- Social Impact Assessment
- Relationship Marketing
- Television
- Negotiation
- Marketing Management
- Marketing
- Marketing Research
- Event Management
- Consumer Marketing
- Social Impact
- New Business Development
- Marketing Communications
- Customer Insight
- Continuous Integration
- Competitive Analysis
- Leadership
- Advertising
- Strategic Planning
- Brand Architecture
- Strategy
- Management
- Interactive Marketing
- Integrated Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.