Bea Leung
Ask me not whether a task can be done, but how it can be done better!
- Role
- Vice President at Harmelin Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bea Leung
Dynamic marketing executive driving brand growth through data-led strategy, analytics, full-funnel optimization, and cross-channel planning. Trusted partner to leading brands across diverse categories, delivering measurable results.• Career highlights include achieving transformational growth and elevating brand equity through strategic, innovative campaigns, while optimizing media to consistently outperform benchmarks. Adept at translating complex data into clear, actionable strategies that accelerate both short-term results and long-term brand value.• Recognized as a fun, team-focused leader and mentor who fosters collaboration and empowers high-performing teams. Known for blending analytical rigor with creativity to design innovative campaigns that achieve business objectives and inspire teams to excel.
Experience
Vice President
Sep 2021 — Present
Drive communications strategy and translate complex data into persuasive, business narratives• Leverage and attribution analytics to inform media optimizations and design robust test-and-learn frameworks• Serve as a trusted strategic partner to senior clients, deepening relationships through alignment and delivering results• Oversee and manage team staffing needs to drive account profitability• Founded the CPG Center of Excellence to drive innovation, cultivate best practices and stay ahead of evolving industry trends
Education
Cornell University
BS, Operations Research & Industrial Engineering
NYU Stern School of Business
MBA, Marketing, Management & International Business
Skills
- Cross Cultural Upbringing and Fluency in Chinese (Cantonese & Mandarin)
- Brand Development
- Digital Media
- Mobile Marketing
- Marketing Strategy
- Interactive Marketing
- Account Management
- Outdoor Advertising
- Display Advertising
- Strategy
- Online Advertising
- Media Buying
- Marketing Communications
- Strategic Partnerships
- Strategic Communications
- Brand Architecture
- Advertising
- Market Research
- Media Planning
- Customer Insight
- New Business Development
- Business Process Improvement
- Marketing Research
- Team Leadership
- Business Development
- Digital Marketing
- Relationship Marketing
- Media Research
- Interactive Advertising
- Digital Strategy
- Marketing
- Relationship Building
- Integrated Marketing
- New Media
- Influencer Marketing
- Analytics
- Media Strategy
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