Brad Donnell

About Brad Donnell

I\'m a black belt at leading cross-functional teams, turning strategy into messages, and creating content for every phase of the consumer journey and across all media. I thrive on concepting, writing, and designing for everything from new business pitches to site launches to drip campaigns, and all the way to package design. You\'ll typically find me rolling my sleeves up and digging into complex projects with the help of wit, caffeine, and good colleagues. Have pens and ideas, will travel.

Experience

1. Corporate Vice President, Content and Creative Services

   New York Life

   Jul 2016 — Present · New York, NY, US

   After a successful tenure leading the marketing copywriting team, I was promoted to my current role overseeing a team in charge of copy and design for sales and marketing content.I direct all aspects of delivering a strong look and consistent voice across multiple channels and throughout the consumer lifecycle. I collaborate with B2C and B2B research teams to formulate effective message development for key marketing campaigns, and collaborate with sales and product teams to achieve consistency across product and marketing narratives. I also manage relationships with our external agencies to generate creative that drives action and reinforces our value prop.• Enhanced department productivity through integrating new, strategic vendors into its creative processes—increasing output with fewer resources.• Developed and implemented multi-channel marketing strategies—integrating web, social, and email—in support of quarterly sales initiatives.

Education

• Academy of Art University

  Master of Fine Arts - MFA, Advertising

• Alliance Française de Paris

  DELF B2

• The London School of Economics and Political Science (LSE)

  B.Sc.(hons), Social Policy and Administration

• Parsons School of Design - The New School

  Professional Certificate, Graphic and Digital Design

• Rutgers University

  Professional Certificate in Design Thinking

• San Diego State University

  Professional Certificate, Human Resources Management

Skills

• Advertising
• Direct Mail
• Digital Media
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Email Marketing
• Copywriting
• Crm
• Online Advertising
• Indesign
• Corporate Branding
• Brand Development
• Microsoft Office
• Integrated Marketing
• Marketing Communications
• Os X
• Mac Os X
• Creative Strategy
• Social Media Marketing
• Social Media
• Content Development
• Marketing
• Final Cut Pro
• Creative Direction
• Brochures
• Direct Marketing
• Digital Strategy
• Adobe Creative Suite
• Television
• Digital Marketing
• Art Direction
• Newsletters