Binta Rathod
Communications strategy | PR & internal comms | Brand marketing
- Role
- Senior Director at COMMAND
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Binta Rathod
Strategic, relationship-driven communications professional with 15+ years of proven success helping organizations build trust, shape narratives and reach key audiences. Expertise in translating complex technical topics into compelling stories, securing top-tier media and analyst coverage and aligning cross-functional teams behind a unified narrative. Thrives in high-growth, collaborative environments and passionate about simplicity, clear communication and community impact.Specialties include: Communications campaign strategy and execution Brand messaging and narrative development Thought leadership program development Internal and external stakeholder engagementCrisis communications and reputation managementMedia relationsMedia training Social media campaign planning and execution
Experience
Senior Director
Oct 2025 — Present
Education
North Carolina State University
B.A., Communication-Public Relations
Virginia Commonwealth University
M.S., Strategic Public Relations
Skills
- Reputation Management
- Journalism
- Marketing
- Editing
- Leadership
- Event Planning
- Press Releases
- Strategic Communications
- New Media
- Blogging
- Crisis Communications
- Public Relations
- Media Relations
- Social Media
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