Barbara D.
Lead Digital Product Designer at Starbucks
- Role
- Lead Digital Product Design at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Barbara D.
Hello there, Barb here! I specialize in turning complex data systems into intuitive, human-centered tools that support decision-making across the business. I work closely with data & analytics, and other departments to transform their products into scalable, self-service solutions. With a background in digital design and a focus on enterprise platforms, I lead cross-functional efforts to shape user journeys, wireframes, and design systems that balance technical precision with business impact. I collaborate with product managers, engineers, and stakeholders to uncover insights and deliver thoughtful, data-informed experiences.
Experience
Lead Digital Product Design
Apr 2021 — Present · Seattle, WA, US
Lead design for enterprise analytics, self-service platforms, and decision-support tools that serve global Starbucks partners. Work within the data technology and business intelligence domain, shaping how internal teams visualize, interpret, and act on complex operational data- Lead design for enterprise analytics tools serving global partners, driving UX strategy, accessibility, and cross-app design system governance- Built and scaled the Business Systems Applications Design System (React MUI), reducing design-to-dev handoff time by 35%- Designed and shipped products including Data Café 2.0, Voice of the Customer (Driven by AI, LLMs, and MLMs), Crisis Management Tool, Design Standards Tool, and StaffingAvailability, improving visibility and decision-making across global operations- Partner with engineers, data scientists, and TPMs to align design decisions with technical architecture and business outcomes.
Education
UCLA
Associate of Arts and Sciences - AAS, Web Page, Digital/Multimedia and Information Resources Design
The Art Institute of California-Los Angeles
Bachelor of Science - BS, Web Design & Interactive Media
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