Brian Daleiden

About Brian Daleiden

THE TOP LINE: I hunger to change markets, challenge the status-quo, and turn the light bulb on for industries and individuals alike through unmatched insight, innovation and involvement.A DETAIL OR TWO:Whether it is starting from scratch or jumping into an empty seat and grabbing an oar, I have enjoyed multi-faceted opportunities to build marketing and product strategies, develop and nurture transformational teams, and create and deploy multi-phase programs for products and services that have opened new markets, Laser-focused on success, I bring to the table strong thought leadership, diversified cradle-to-grave market and product development perspective, and a passion for excellence. If there is no table, I will build it.I believe the ongoing, value-based conversation with the customer/prospect that marketing can build is job one. Marketing should not be a silo that shouts product platitudes at a customer but rather an integrated partner in telling the story that resonates with the very soul of the customer. In this regard, I continually engage with my colleagues to find innovative ways to build conversations that not only fill customer needs but stimulate new levels of unexpected desires.Specialties: New Product Development,Strategic Product Line Marketing, Web 2.0-based Inbound Marketing,Customer-centric Selling,Customer Relationship Management,Business Unit Leadership,Brand Management,Supply Chain Management, Manufacturing Automation, Global Alliances and Partner Ecosystems,Pricing and Packaging, SEO, Paid and Organic Search,Corporate Team Building, Product and Process Improvement, Leadership by Example

Experience

1. VP Corporate Marketing, Communications, and Community

   TraceLink

   Jan 2022 — Present

   Pleased to be leading several teams in areas that focus on helping drive market awareness, industry education, prospect/customer engagement, and thought leadership. These include web education and collaboration experience platforms, TraceLink Community ecosystem, global physical and virtual events, organizational engagement (regulatory, standards, associations), communications, and publicity.

Education

• Vanderbilt University Owen Graduate School of Management

  MBA, Marketing, Corporate Strategy

  2003 — 2005

• University of Wisconsin-Madison

  BS, Economics, Computer Science

  1982 — 2002

Skills

• Sales Management
• Account Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Salesforce.com
• SEO
• Management
• Team Building
• Crm
• Thought Leadership
• Customer Relationship Management (Crm)
• New Business Development
• Product Marketing
• Publicity
• Product Development
• Search Engine Optimization (SEO)
• Program Management
• Supply Chain Management
• Integrated Marketing
• Strategic Partnerships
• Saas
• Leadership
• Inbound Marketing
• Marketing
• Solution Selling
• Strategy
• E-Commerce
• Start-Ups
• Product Management
• Strategic Planning
• Lead Generation
• B2b
• Business Process Improvement
• Go-to-Market Strategy
• Software as a Service (Saas)
• Business Development
• Erp
• Business Intelligence