Rebecca Marich

About Rebecca Marich

I’m an award-winning, results-driven marketing executive with 15+ years of experience leading high-performing teams and building scalable marketing engines across B2B, SaaS, MarTech, and professional services. My superpower is turning complexity into clarity — translating deep insights into powerful brand stories and demand gen campaigns that drive growth, engagement, and measurable impact.I lead the marketing function for eight national brands at TalentLaunch, where I’ve built over 500 automation workflows, consolidated our MarTech stack, and increased organic traffic and engagement year over year — all while aligning tightly with sales, strategy, and executive leadership.Throughout my career, I’ve launched GTM strategies for new product lines, driven thought leadership content that converts, and led digital transformations at both early-stage and mature organizations. I bring a strong background in CRM setup (Salesforce, HubSpot), inbound/outbound strategy, cross-functional collaboration, and marketing analytics.I thrive in roles that require both vision and execution — and I’m passionate about helping mission-driven brands build smarter, more human, and more effective marketing engines.Specialties: Strategic Marketing Leadership Brand Development & Messaging Product & Content Marketing Full-Funnel Demand Generation MarTech/CRM Optimization Go-to-Market Strategy Thought Leadership & SEO Team Building B2B, B2C, Insights & Strategy Firms

Experience

1. Director - Integrated Marketing & Design

   ManpowerGroup

   Jun 2025 — Present

Education

• University of Houston

  Bachelor of Science - BS, Consumer Science