Brandt Coultas
Manager, Partnerships & Business Development @Ford Motor Company
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WORK HISTORY
Manager, Partnerships & Business Development @Ford Motor Company
Dearborn, MI, US
Accelerate data services product adoption based on deep customer insight, developing and launching a robust plan for dealer fleet services to drive expansion of connected vehicle data platform by business customers. Collaborate with software and engineering teams to enhance product capabilities, improve the customer experience, fuel subscription growth, and achieve sustainable revenue gains. Transitioned 100% of customers onto new contracts with improved pricing and favorable terms.»» Fueled 16x subscription growth in just 24 months, scaling the subscription business to reach 2025 goals by developing a strategic plan and removing obstacles limiting growth.»» Delivered what was recognized as the vast majority of revenue for FPI globally through data services rental and dealer lot management, engaging effectively in a hybrid business development and product role.»» Transformed the customer onboarding experience—from 5 days to 5 minutes—by creating an automated verification API and tackling key adoption obstacles including pricing, product gaps, complexity, and CX.»» Foster collaborative internal and external relationships to deliver data agreements aligned with customers’ needs, cultivating strategic partnerships with key stakeholders to differentiate product and service offerings.
EDUCATION
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA, Marketing
Denison University
Bachelor of Arts - BA, Environmental Studies
ABOUT BRANDT COULTAS
I am part of a team that is driving the growth of Ford Pro\'s software business.Global brand and marketing leader with a wealth of experience launching new products and businesses—from initial concept through strategy, development, and implementation—championing product and business transformation, leading global teams to ideate and conceptualize the next generation of customer-centric offerings, and delivering business results in-market.Earned a reputation among peers for possessing ‘charisma and enthusiasm’ along with the professionalism and resilience to address major challenges, the curiosity to operationalize new business practices, and the leadership skills to drive collaboration and connection. With a career characterized by marketing, branding, business growth, and product development experiences, I have been at the forefront of industry disruption, product ideation and innovation, global program management, and leadership of exceptionally talented teams. Spending the past 15 years with Ford Motor Company in incredibly diverse roles, I managed the F 150 brand—the #1 selling vehicle in the U.S—led user experience for a global marketing team, helped shape the future of Ford’s financial investments in electrification, and have most recently been driving adoption of connected vehicle data platforms by our largest commercial fleet customers and partners. Always involved in representing the VoC, leading consumer and market deep-dives to define the next and the new, and navigating journeys into the unknown as we worked to change the shape of the industry, I have excelled as an inclusive and inspirational leader unafraid of taking the path less traveled. As a result, I have developed a reputation for resiliency, curiosity, and the willingness to dive into a business with strong financial objectives and lead teams to achieve remarkable results.
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