Brian Cleary

Director of Content @AAPC

Melbourne, FL, US
EMAILS
b••••••••@aapc.com
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2019 — Present

Director of Content @AAPC

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Salt Lake City, UT, US

Oversee and manage all marketing content for nation\'s largest health care training organization. Manage international staff of internal writers and external content providers. Ideate and implement new ideas to promote organization\'s membership, products and services. Helped rebrand the organization, establishing a new voice and brand standards to elevate the overall quality of content.

EDUCATION

1991 — 1995

Boston University

BA English, English, Minor concentration in Philosophy, Communications

1991 — 1992

Emerson College

No degree - transferred to BU, Mass Communications concentration

SKILLS

AdvertisingCreative WritingDirect MailOnline AdvertisingInformation ArchitectureCopywritingRadioSocial Media MarketingMedia PlanningSEOOnline MarketingConcept DevelopmentTelevisionCorporate IdentityDirect MarketingInteraction DesignMarketing CommunicationsFacebookMarketingBrand ArchitectureUser ExperienceContent StrategyDigital MediaMobile MarketingMusic SupervisionAdobe Creative SuiteInteractive MediaInteractive MarketingBranding & IdentityDigital MarketingRelationship MarketingArt DirectionBrochuresCreative StrategySocial MediaStrategyDigital StrategyCollateralInteractive AdvertisingBrand Development

ABOUT BRIAN CLEARY

Advertising and Interactive background. Experienced in providing/managing Social Media content. 20+ year track record of successful concepts, campaigns and creative directions.Fluent in Print, Interactive, Radio, TV, Social Media, SEO, DM, TMI and other acronyms. Available for full time or contract work. Extensive experience in branding - from naming/identity to voice creation and brand guidelines to executing the big and little pieces that fall from the brand. Recently initiated, built and managed a content department and helped re-build a satellite office in San Francisco for Tank Design. Living and working in LA currently. CLIENTS:Reebok, CBS, Corning, IMAX, Time Warner Cable, Dell, Hilton, Fidelity, Draper, Omni Hotels, PwC, Athena Health, FedEX, Deloitte, MTV, Reebok, FedEx, Chase, Verizon Wireless, Fleet Olive Garden, Intel, Sonos, National Geographic, Sony Records, Lojack, Kingston Technology, Kaiser Permanente, Yokohama, Pacific Life, Dunkin Donuts, Disney, ServiceMaster, SmithKline Beecham, Fosters Wines, Pontiac/GMC. truckloads more.AWARDS / ACCOLADES:Thermo Virtual Lab - One Show Interactive - Merit- AIGA BONE Show - Best of Show Yokohama TV Spot – “Revolutionary” • “Top 5 Best” – AdForum.com Lojack CD-ROM- Ad Tech Awards - Best Consumer CampaignOliveGarden.com - Astrid Awards - Grand Award Winner- Omni Awards - Bronze- AIM/Unica Personalization Excellence - Grand Prize finalist- International Web Page Awards - Creative Excellence AwardAllunasleep.com- WebAwards - Best Pharmaceuticals Web Site - International Web Site Awards - Creative Excellence Award - Revolution Awards - Finalist: Online Brand BuildingPontiac Aztec Website - WebAwards - Standard of Excellence

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