Brenda Canales
Senior Media Analyst, Paid Social @LegalZoom
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WORK HISTORY
Senior Media Analyst, Paid Social @LegalZoom
Los Angeles, CA, US
EDUCATION
San José State University
Bachelor of Science (B.S.), Public Relations with a minor in Business
SKILLS
ABOUT BRENDA CANALES
Performance marketing leader with 9+ years of experience driving full-funnel paid acquisition, amplification, and growth for both B2C and B2B brands. I specialize in Meta, LinkedIn, TikTok, Snapchat, Pinterest, YouTube, and Google SEM campaigns, overseeing paid strategy, creative and UGC production, cross-channel optimization, and data-driven measurement. I have also managed app-focused campaigns on Apple Search Ads and Google Ads. I’ve managed over $12M in annual budgets, led high-performing teams, and partnered with clients and internal stakeholders to deliver measurable growth, efficient CAC, and long-term customer value across retail, subscription, and digital service brands.Summary of Qualifications:• Strategic and Integrated Marketing • Growth Performance Marketing• Paid Media Marketing• Paid Amplification• Brand Partnerships• Media Planning and Buying• Content Development• Business Development• Public Relations• Internal and External Corporate Communications• Client & Vendor Relations• Event Logistics• Social Media Marketing and Managing
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