Brian Calnon

About Brian Calnon

Strategic brand-builder and driver of innovation and creativity against brands and businesses across multiple industries including CPG, Health Care, Financial Services, Consumer Durables/Electronics.Brand and business leaders, I’ve walked in your shoes and I’d love to help you build, grow, innovate and excel against your competition and key challenges. If you’re ready for new ideas, reach out; I’d love to hear your story.I\'m known for my incessant curiosity and the ability to generate a diverse and varied collection of ideas supporting all facets of business from brand and product ideas to promotional and marketing programming concepts.BRAND EXPERIENCE: LifeSavers Candy, BreathSavers Sugar-Free mints, Coca-Cola, diet Coke, Mello Yello, Sprite, Minute Maid,Barq\'s, E*TRADE, Lexmark, Humana, Zig-Zag, insightsoftware, RoobrikSELECTED RESULTS• Multiple Product of the Year/Best in Class awards for two different brands • Created national partnership with Target that resulted in a 30+ innovative retail concepts and new accounts in first year• Acquired new customers through innovative acquisition and partnership programming• >50% increase in market share in two key retail segments• $22M savings achieved for system-wide rebranding initiative• 12% increase in brand awareness,+16% increase in purchase consideration and +24% in NPS (Net Promoter Score) increase for premium segment products.• Grew Social audiences +715%, while achieving social engagement levels 2.5X industry average. Grew database +252%/115K EXPERTISE• Product and Program innovation• Successfully launching new products• Brand Management• Sales leadership• Digital Marketing• Creating strategic partnerships• Cross-functional team leadership• Strategic and Tactical planning• Marketing Communications• Consumer Insights/Research• Leading internal and external agenciesRECOGNIZED FOR:• Innovation• Creativity• Decisiveness• Discipline• Interpersonal skills• Sense of urgency• Leadership

Experience

1. Adjunct Professor

   Bellarmine University

   Mar 2024 — Present · Louisville, KY, US

   Adjunct professor for MBA program-Marketing Strategy in the Digital Era.

Education

• University of Kentucky

  B.A. Journalism-Advertising Concentration Program, Journalism/Advertising

• Wake Forest University School of Business

  MBA, Marketing

Skills

• Business Strategy
• Product Marketing
• Social Media Marketing
• Direct Marketing
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Competitive Analysis
• Marketing Strategy
• Integrated Marketing
• Leadership
• Strategic Planning
• Brand Development
• Segmentation
• Marketing Management
• Social Media
• Marketing Communications
• Strategy
• Business Development
• Digital Marketing
• Management
• Marketing Research
• Advertising
• Online Marketing