Brandi Penza

About Brandi Penza

Highly competitive and experienced Sales Development Manager with lengthy experience in domestic and international B2B sales and management, background spanning diverse industries and segments, and facility for transitioning quickly into new fields. Excels in handling multiple priorities in a broad range of Sales Development activities including: onboarding and ongoing training programs, adoption of new technology tools, call shadowing, pipeline analysis and reporting, sales forecasting, and best practices implementation. Offers technical proficiency, with expertise and understanding of sales tools including: Salesforce, Outreach, SalesLoft, ZoomInfo, LinkedIn Sales Navigator; etc. • Experience managing SDR’s and AE’s across multiple segments, verticals, and regions • Nearly doubled the number of sales opportunities and pipeline revenue • Team\'s Call/Email activities increased 40% after being coached on outbound prospecting with an increased focus on buyer persona-centric messaging • Built a Global BDR Team from the ground up for a total of 7 Outbound SDR’s (4 in the US, 2 in the UK, and 1 in APAC)

Experience

1. Director, Sales Development

   Measured

   Apr 2023 — Present

   Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Measured’s proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales.

Education

• IAP Career College

  Certificate, Winery Owner

• Concordia University Irvine

  Information Technology

  2001 — 2005