Beatrice Blatteis
Freelance Consultant: Copywriting, Email Mktg, Database Mktg, CRM, Marketing Automation, Lifecycle, Segmentation, Personalization, A/B forB2B, Consumer, and SoloAger markets.
- Role
- Chief Customer Evangelist at Martechteam
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Beatrice Blatteis
Customer relationship marketing expert, extensive direct marketing experience from copywriting and demand-generation-to customer data-to CRM and Marketing Automation infrastructure. Passionate about leveraging data to deliver compelling interactions for prospects and customers that reflect an understanding of the relationship history to optimize conversions and customer experience. SPECIALTIES: Direct marketing, direct response copywriting online and mail, CRM strategy, marketing automation implementation, business process design, globalization/localization, testing methodologies A/B and MVT, relationship marketing strategy, contact strategy, prioritization of marketing effort & spend, implement Saas solutions or low-tech workarounds for marketing technology gaps.
Experience
Chief Customer Evangelist
Oct 2015 — Present · Memphis, TN, US
The MarTechTeam is part digital agency, part consultants, part data scientists, all direct marketers–with our team you get the advantages of a big consulting firm with senior level expertise and varied client experiences, combined with boutique-firm nimbleness and Mid-South pricing. Our digital channel and relationship marketing expertise runs deep. We bring together specialists who share direct marketing DNA. This means we understand segmentation, data and measurement—keys to steering your strategic course cost-effectively as you take on new marketing technologies.
Education
Stanford University
BA, English
1977 — 1981
University of Memphis Fogelman Business School (began Mktg PhD)
Master of Business Administration (MBA) --partial studies, Marketing
2006 — 2007
Skills
- Digital Marketing
- Marketing Automation
- Email Marketing
- Management
- Product Management
- Online Advertising
- Strategy
- E-Commerce
- Copywriting
- Business Process Design
- Web Analytics
- Database Marketing
- Marketing
- B2b
- Direct Marketing
- Marketing Communications
- Sem
- Multi-Channel Marketing
- Product Marketing
- Public Speaking
- Customer Relationship Management (Crm)
- Online Marketing
- Analytics
- Marketing Strategy
- Business-to-Business (B2b)
- Crm
- Segmentation
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