Briana Birkholz

About Briana Birkholz

I love solving complex problems at the intersection of product, strategy, and operations. I build scalable systems and high-performing teams that turn ambitious visions into measurable business outcomes. To accomplish this, I focus on bridging strategic thinking with pragmatic execution, fostering collaborative environments, and staying deeply connected to what customers actually need.I have enjoyed many leadership positions throughout my career in product management, strategy execution, technology delivery, and customer operations. My personal and professional experiences have taught me the following about myself: I can successfully lead product organizations and strategic initiatives that drive exponential growth.•I\'ve scaled SaaS businesses from $35M to $750M+ in annual revenue•I excel at turning complexity into clarity through disciplined execution•My gut instinct guides me, but I anchor decisions in data and customer insights•I take ownership of outcomes and build accountability into everything I doI can align, lead and scale world-class cross-functional teams from 10 to 100+ people.•I create environments where talented people thrive and produce their best work•I speak fluently across technical, executive, and customer audiences•I build narratives that motivate teams and align stakeholders•The buck stops with me—I take responsibility and follow throughI continuously evolve to stay ahead of market shifts and emerging opportunities.•I have had GM-level roles with multi-million dollar P&L ownership and broader business impact•I\'m integrating AI-driven capabilities into product strategy and personal workflows•I stay curious about logistics innovation, network businesses, and supply chain•I focus on high-quality decisions that balance speed with long-term valueI enjoy meeting new people and exploring diverse perspectives. Reach out if you want to talk about building transformational products, scaling logistics technology, strategic execution, or navigating high-growth environments.

Experience

1. Vice President of Product Management

   SPS Commerce

   Jun 2024 — Present

   Spearhead the strategic vision and execution of SPS Commerce’s logistics product portfolio, driving double-digit growth in SaaS revenue and adoption across the 3PL warehouse and transportation space for SPS Commerce, a $10M business.• Lead a high-performing product management organization, mentoring director-level leadership and product managers while fostering a culture of innovation, accountability, and customer obsession.• Define and execute multi-year product roadmaps, strengthening SPS’s market leadership in retail logistics and bringing forth cutting-edge innovation, leveraging AI.• Partner with engineering, sales, and customer success to deliver scalable logistics solutions that improved speed-to-value, reduced onboarding friction, and increased customer retention.• Champion data-driven decision-making by establishing KPIs for product performance, measuring adoption, engagement, and ROI to ensure measurable business impact.• Engage directly with enterprise retailers and 3PL partners to validate solutions, shape product-market fit, and ensure SPS logistics products met the evolving demands of omnichannel commerce.• Elevate product excellence through introduction of best practices, frameworks, and governance models that scaled product management capabilities across the organization.• Act as a thought leader in the logistics SaaS space, representing SPS at industry forums and with strategic partners to advance the company’s influence and brand presence.• I have also built and chartered a Product Operations function to accelerate data-driven decision-making and reduce administrative overhead across the product organization. Core focus areas include product telemetry and analytics, team tooling and cross-functional workflows, and packaging and pricing optimization spanning multiple product lines.

Education

• UMN Carlson School of Management

  MBA

• University of Wisconsin-Madison

  B.S., Industrial Engineering

Skills

• Saas
• Business Process
• Software as a Service (Saas)
• Business Development
• Cloud Computing
• Project Management
• Competitive Analysis
• Cross-Functional Team Leadership
• Strategic Partnerships
• Business Planning
• Operations Management
• Program Management
• Supply Chain Management
• Business Analysis
• Training
• Team Leadership
• Analytics
• Business Strategy
• Business-to-Business (B2b)
• Quality Assurance
• B2b
• Outsourcing
• Negotiation
• Strategy
• E-Commerce
• Leadership
• Product Management
• Management
• Integration
• Supply Chain
• Business Process Improvement
• Process Improvement
• Analysis