Bill Besenhofer

About Bill Besenhofer

Bill is the Co-Founder and CEO of The Fresh Factory, a market leader in \'clean-label\', better-for-you food and beverage processing. The Fresh Factory, a subsidiary of The Fresh Factory, PBC, specializes in manufacturing high-quality cold-pressed juices, dips, salad dressings, and more. Under Bill\'s leadership, the company is dedicated to providing honest, nutritious foods from farm to shelf, ensuring transparency and integrity in every product.Before becoming CEO in 2021, Bill served as the COO of The Fresh Factory. In this role, he was instrumental in streamlining operations, enhancing production capabilities, and driving the company\'s growth in the clean-label food and beverage sector.Bill is also the acting General Manager of NewFrontier Holdings, a dynamic firm that manages, creates, and funds a variety of venture investments. His strategic vision and operational expertise drive the success of multiple ventures, contributing to the growth and innovation within the industry.Prior to his current roles, Bill was the Operating Partner/COO for GreatPoint Ventures, a San Francisco-based venture fund. In this capacity, he played a pivotal role in guiding portfolio companies towards achieving their goals and implementing efficient processes. Bill\'s experience also includes his tenure as the COO of Market-Making for Infinium Capital Management, a proprietary electronic trading firm, where he honed his skills in executive operations and management.Bill is a mentor and facilitator who has a proven track record of helping businesses install processes and achieve challenging goals. His expertise is further solidified by his certification as a Lean Six Sigma Black Belt, combined with over 17+ years of executive operations and management experience.Bill graduated from Eastern Illinois University, where he studied communications and business. During his time at the university, he was a four-year starter and scholarship athlete on the football team, demonstrating his commitment and leadership both on and off the field.Connect with Bill on LinkedIn to learn more about his journey, and The Fresh Factory\'s innovative strides in the food industry.

Experience

1. Co-founder, CEO

   The Fresh Factory

   Nov 2021 — Present

Education

• Eastern Illinois University

  Bachelor of Arts (BA), Speech Communications

  1998 — 2002

Skills

• Financial Markets
• Trading
• Fixed Income
• Electronic Trading
• Portfolio Management
• Equity Derivatives
• Bonds
• Equities
• Pmo
• Options
• Commodity
• Trading Systems
• Risk Management
• Derivatives
• Market Data
• Financial Analysis
• Low Latency
• Hedge Funds
• Capital Markets
• Financial Modeling
• Fx Options
• Bloomberg
• Strategic Planning