Blair Bergsteinsson
Senior Manager, Regional Sales & Marketing Operations Lexus Division @Toyota North America
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WORK HISTORY
Senior Manager, Regional Sales & Marketing Operations Lexus Division @Toyota North America
Lexus Western - Irvine, CA, US
Lead sales, marketing, retail operations, and dealer performance across the Lexus Western Area — 65 dealers, 12-state region, nine-figure Tier 2 media investment spanning agency management, channel mix, and experiential partnerships. Delivered two of the highest-volume years in the Western Area\'s history while improving margin and developing the youngest, most diverse Lexus buyer base nationally. Known for translating complex market, sales, and financial data into clear executive narratives that shape strategy and drive alignment at the national level. Lead and develop a cross-functional team across sales, marketing, and field operations — building leadership pipelines and driving consistent performance across the organization. Serve as primary field partner to national marketing and executive leadership, connecting OEM strategy to retail execution across one of Lexus\'s highest-volume regional operations.
EDUCATION
Occidental College
BA, Diplomacy and World Affairs
SKILLS
ABOUT BLAIR BERGSTEINSSON
Senior automotive leader with 17 years at Toyota and Lexus, currently leading sales, marketing, retail operations, and dealer performance across the Lexus Western Area — 65 dealers, 12-state region, nine-figure Tier 2 media investment. A decade-plus people leader with a track record of building high-performing teams and leadership pipelines across sales, marketing, and field operations. Known for translating complex operational and market data into clear executive narratives that drive strategic decisions. Background spans every layer of the automotive business: district management, digital strategy, national sales planning, incentive design, and regional profitability.
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