Brian Benison
Canadian Marketing - Consumer Adhesives - Lepage @Henkel
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WORK HISTORY
Canadian Marketing - Consumer Adhesives - Lepage @Henkel
Mississauga, ON, CA
Responsible for developing comprehensive marketing strategies, driving profitable brand growth, optimizing the consumer journey across all key end-user touchpoints, leading content strategy, influencing innovation pipelines to ensure profitable growth, overseeing packaging design and artwork development, and brand communication, brand activation, financial planning, and budgeting.
EDUCATION
Carleton University
Bachelor of Arts - BA
SKILLS
ABOUT BRIAN BENISON
Results-driven Marketing and Business Development Leader with experience in Consumer-Packaged Goods (CPG). Skilled in brand management, innovation, and leading cross-functional teams to drive business transformation. A strategic leader known for delivering sustainable growth through comprehensive marketing strategies. Experienced in executing consumer campaigns, omnichannel activations, and managing sponsorships to boost brand visibility and engagement. I successfully align brand strategies with company objectives to achieve sustained KPI success. Adept at scaling initiatives and fostering high-performing teams to achieve revenue growth and market share gains in dynamic settings.Holds a Chartered Marketer Designation from the Canadian Marketing Association as well as a Certified Marketer Level 1 (CM1) credential from General Assembly, demonstrating a commitment to continuous learning and professional development.
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