Brandon Barnes

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRANDON BARNES

I am a Digital Marketing Manager at Miltenyi Biotec, where I lead digital strategy and execution to strengthen brand presence, optimize global campaigns, and drive measurable engagement across the customer journey. My work sits at the intersection of marketing communications, technology, and data leveraging SEO, CRM, marketing automation, and content strategy to deliver scalable, performance-driven results.Over the course of my career, I’ve grown from a hands-on digital practitioner into a strategic marketing leader trusted to manage complex initiatives, global stakeholders, and high-impact campaigns. I bring structure, clarity, and accountability to digital programs ensuring ideas move efficiently from concept to execution while maintaining consistency, quality, and performance.Previously, at Dexcom, I served as Associate Digital Marketing Manager supporting international web teams. In this role, I functioned as a central digital partner, governing backend web operations, managing updates and in-app integrations, and enabling regional teams to deliver against tight timelines. I developed a deep understanding of global web governance, cross-market coordination, and operational excellence in a highly regulated environment.My agency experience at SixwasNine Studio further strengthened my ability to lead integrated campaigns end-to-end. I managed digital programs across email, web, and online media, owned media planning and analytics, and partnered closely with clients to translate business goals into actionable digital strategies.Earlier roles in eCommerce and merchandising at Carlsbad Manufacturing, SKLZ, and Party City built my foundation in conversion optimization, site health, analytics, and cross-functional execution. These experiences shaped my customer-first mindset and sharpened my ability to balance creativity with performance and operational rigor.I’m passionate about building digital ecosystems that scale, aligning teams, technology, and storytelling to drive meaningful business outcomes. I value transparency, thoughtful collaboration, and continuous improvement.I bring a rare blend of deep digital expertise and real-world brick-and-mortar sales experience. I understand how digital strategy translates to in-store behavior, revenue impact, and customer decision-making, allowing me to build campaigns that connect online engagement with offline conversion. This dual perspective enables me to lead full-funnel strategies that are both data-driven and grounded in how customers actually buy.