Brad Baer

About Brad Baer

An architect, designer, and entrepreneur, Brad has spent the past 20+ years dedicated to visitor-focused experience design. During that time, he’s been called upon by organizations including Harvard, Google, Gore, Comcast, the Smithsonian, and the Gates Foundation to find new ways of educating, engaging, and entertaining audiences of all ages. In 2021 he was recognized as a “40 Under 40” recipient by the Philadelphia Business Journal and in 2025 he was selected as “Tech Innovator of the Year” by Design Philadelphia. Prior to founding Crafted Action, Brad served as Partner & Chief Strategy Officer at Bluecadet, where he was responsible for studio and project strategy focusing on the seamless integration of digital and physical experiences. He coined the term Experiential Master Planning® which was trademarked in 2021.Brad received an M.Arch from Yale University and a B.Arch with Distinction from Iowa State University. He previously practiced architecture with KieranTimberlake, Pelli Clarke Pelli, and HNTB Sport. Brad has also served as an Adjunct Professor at Temple University, where he created a new course on Design & Entrepreneurship. He’s been a visiting critic at Princeton, Penn, Syracuse, Indiana University, & Michigan State and has lectured at innovation & design conferences across the country, including at SXSW, the Hopscotch Design Festival, the American Institute of Architects Conference, and the American Alliance of Museums Facts: While he’s lived in Philadelphia since 2007, Brad is still a Midwesterner at heart, having spent his childhood in Ohio, Illinois, Iowa, and Missouri. As a result, he sometimes uses funny expressions, but he’s also not afraid to jump in and do the hard work.Brad is involved with several Philly-based organizations focused on education, communities, and the arts, including the Friends of Chester Arthur Elementary, the Friends of the Rail Park, and the Mann Center for Performing Arts. He was recently involved with the Leukemia and Lymphoma Society as the Chair of the 2022 “Big Climb” event, which raised over $500k. He is passionate about LLS because his 10-year-old son, Jack, fought and beat cancer between 20••••21. He also has a six-year-old son named Jude and has been happily married to his wife, Katie, the Executive Director of Entrepreneur’s Organization Philadelphia, for over 10 years. Brad was on SportsCenter after hitting a half-court shot for $10k at the Barclay’s Center in Brooklyn

Experience

1. Founder & CEO

   Crafted Action

   Jul 2022 — Present · Philadelphia, PA, US

   At Crafted Action, we help Fortune 50 companies, cultural institutions, and national nonprofits create seamless, memorable visitor experiences that connect people to places and stories in extraordinary ways.Through our trademarked Experiential Master Planning® process, we bridge architecture, storytelling, and technology—ensuring every touchpoint, from the first click to the final farewell, is intentional, human-centered, and impactful.Our work spans exhibit design, brand storytelling, donor recognition, and integrated digital strategies. We’ve delivered transformative experiences for clients like Boeing, Harvard, the Boys and Girls Clubs, and the Highmark Mann Center for Performing Arts—increasing engagement, deepening connections, and leaving lasting impressions.We believe in doing things uncommonly well, reducing friction, and designing moments that speak to the head, heart, and gut.

Education

• Yale University

  M.Arch, Architecture

  2009 — 2011

• Iowa State University

  B.Arch with Distinction, Architecture

  2002 — 2007

Skills

• Wordpress
• Revit
• Architectural Design
• Premiere
• Video
• Autocad
• Exhibit Design
• Concept Development
• Graphic Design
• Illustrator
• Architectures
• Branding & Identity
• Rendering
• Adobe Creative Suite
• Strategy
• Architecture
• Comprehensive Planning
• Space Planning
• Indesign
• Leed Ap
• Rhino
• Photoshop
• Sketchup
• Public Speaking
• Graphics
• Cad
• Advertising
• Interaction Design
• Product Management
• Museums
• Design Research
• Entrepreneurship
• 3d Studio Max
• User Experience
• Strategic Planning
• Experience Design
• Powerpoint
• Adobe Illustrator