Baz Goode
Head of Brand & Npd @Whitworths Ltd
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WORK HISTORY
Head of Brand & Npd @Whitworths Ltd
ResponsibilitiesManaging a team of 6, re-position the Whitworths brand, step-change brand awareness & equity, create & manage a 3-year innovation pipeline to aggressively grow in new categories while improving brand margin to deliver the 5-year Commercial Strategy.Achievements• +15% brand awareness increase and step change in measured brand equity from a -30% YoY comms budget• Successfully re-positioning the Whitworths brand executed through a TTL Marketing Campaign that delivered incremental penetration & sales growth • Executed 4 NPD launches in my first year delivering incremental distribution and winning Product of The Year
EDUCATION
Sheffield Hallam University
BA Hons, Business
ABOUT BAZ GOODE
I’m a creative, optimistic, self-aware, team player who loves to analyse brand performance and consumer insight. My glass is definitely half full. My passion is to deliver cost effective, measurable and engaging marketing campaigns using a 360 analytical view of a brands performance. I have exceptional experience across a broad spectrum of brands and I’m an advocate of Byron Sharp’s principles to brand growth. I have a green/yellow Insights® Profile (ramping up the red and blue when it’s needed)
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