Baylee Buchanan

About Baylee Buchanan

Hey, I’m Baylee and I specialize in helping lifestyle brands connect with consumers, create an online user experience, and increase sales with my 5 week intensive branding and web-design process. After working with large clients like Forbes, and Burch Creative CaptiaI, I realized the importance of having a brand message that resonates with consumers. People want to support lifestyle brands that they believe in and that reflect them; They want to feel understood in their values and feel good about buying from your brand. Creating branding on your own is easier said than done! Many people do not see the importance of creating a strong cohesive brand. “Can’t I just do it myself?” Yes, but not if you want to grow your brand and sales significantly and effectively. Let’s ​make it happen​ together! A mentor once taught me “seduce the eye, then address the intelligence” If no one looks your way, you cannot sell them on your brand or product. Once you have their attention, then you can communicate to them what your brand is about. As a lifestyle brand expert who loves seeing brands grow, I have created a 5-week branding process to help businesses break out of their plateaus, and create clear and concise branding for their targeted audience. And the best part? My ​branding package only takes​ five weeks from start to finish. You are ​five weeks away from a brand that is set up for success​! Interested in learning more? Book a strategy call with me here to see how I can help you: →

Experience

1. Founder, Designer

   Buchanan Design

   Jan 2019 — Present

   WHAT WE DO:We specialize in helping lifestyle brands connect with consumers, create an online user experience to increase sales with our 5-week intensive branding and web-design process. In 5 weeks, we will help you- Create a clear brand message that resonates with your targeted audience- Design a logo and a clear streamlined brand guide- Shoot your product to have a library of brand photography- Design and launch a website built for success HOW WE DO IT:Our five week branding process is personalized to the needs of your company.We give you the platform your store needs to stand out. We start with a deep dive into your current brand to identify areas that need improvement. Over the next five weeks we work together to strengthen your brand including: logo revamp, brand guides, brand message, photography, web design, and social/digital advertising. In need of some areas and not others? We personalize the five weeks to fit your companies needs.We are committed to helping you create a brand with a resonating message and cohesive design that speaks to your targeted audience.Interested in learning more? Book a strategy call with me here to see how I can help you:→

Education

• Syracuse University

  Bachelor of Fine Arts (BFA), Graphic Design