Baylee Negrete
Product Marketing | Digital Marketing | Business Strategy | Growth | Lifecycle Marketing | CRM Marketing | Paid Media
- Role
- Marketing Manager, Lifecycle at Pound - Rockout. Workout
- Location
- Oceanside, CA, US
- LinkedIn followers
- 500 followers
About Baylee Negrete
Dynamic, detail-oriented, and highly motivated professional with over 10 years of marketing experience. Experienced in driving business growth and customer loyalty through digital, multi-channel marketing. Expert in both B2B and D2C businesses and a multi-channel presence. Strategize and implement full-funnel campaign roadmaps such as lead gen, nurture, offer emails, onboarding automations, abandoned cart automations, and win-back automations to increase customer loyalty, sales, leads and more. Monitor performance and make optimizations throughout campaign period to ensure results are on track or outperform industry standard. Develop briefs and timelines for creative team to keep multiple, high-visibility projects on track and executed to highest standard to ensure goal attainment. Combines marketing know-how and brand building with creative thinking to elevate deliverables. Utilizes data-driven tactics and competitive analysis for a marketplace edge. Positive, forward-thinking, and collaborative team leader.Experience in-Project managing multiple high-volume projects at a time -Website and mobile app launches/migrations-Website and mobile app optimizations-Copywriting-Developing strategies to build relationships and engagement with customers-Developing and implementing strategies to drive e-commerce growth and reduce churn-Email marketing -Use of CRM tools such as SalesForce, HubSpot and MailChimp-Use of CMS platforms-Customer segmentation-Developing targeted campaigns and messaging-Tracking campaign results and optimizing performance
Experience
Marketing Manager, Lifecycle
Jan 2025 — Present
Education
California State University San Marcos
Bachelor of Arts - BA, Communication and Media Studies
MiraCosta College
Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies
2014 — 2017
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