Bayla Metzger
Editorial Strategy, Research, Thought Leadership | ex-NBCUniversal, CAA/Cassandra
- Role
- Senior Editor at Archrival
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Editor
Jun 2019 — Present · New York, NY, US
Lead ALMANAC, a research fueled thought-leadership publication about Gen Z & Alpha• Run qualitative and quantitative research for internal and client projects• Shape insights into compelling narratives that drive print, digital, social, press & new biz leads• Serve as editorial director/copywriter for branded content projects
Education
Northeastern University
Bachelor of Science Degree in Business Administration
2001 — 2005
Transom Story Workshop
Audio Storytelling & Production
2018
Skills
- Customer Insight
- Trend Analysis
- Consumer Behaviour
- Market Research
- Marketing Research
- Qualitative Research
- Cycling
- Advertising Research
- Focus Groups
- Quantitative Research
- Writing
- Social Media Marketing
- Digital Media
- Research
- Social Media
- Marketing
- Advertising
- Brand Development
- Editing
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