Becky Bauer

About Becky Bauer

There are two reasons why I’m passionate about data: the patterns it reveals, and the story behind it all.As a seasoned Customer Success professional with over 15 years of experience in the MarTech industry, I excel at determining whether programs are effectively achieving their intended goals and providing value, using data-driven evaluation to guide decision making and improving outcomes.What sets me apart is my ability to pair rigorous analysis with a human centered approach, transforming complex data into actionable insights while building trust, fostering collaboration, and championing purpose driven work. My superpowers include:• Data-driven decision making• Strategic problem solving for program improvement• Clear and impactful communicationI thrive at coordinating moving parts, streamlining processes, and ensuring programs not only work on paper but succeed in practice. Known for my reliability and ability to inspire confidence, I bring both precision and empathy to evaluation, helping organizations maximize impact, eliminate inefficiencies, and stay connected to the people they serve.

Experience

1. Customer Success Manager

   Zeta Global

   Feb 2025 — Present

   Evaluate and optimize the performance of an enterprise portfolio valued at $4M by leveraging data-driven insights to analyze success metrics, inform decision-making, provide strategic recommendations and improve overall program effectiveness. Lead portfolio-wide data analysis to monitor client KPIs, ROI, utilization and engagement. Translate analytical findings into stakeholder-ready presentations, turning complex metrics into clear narratives that guide strategic planning and program adjustments. Conduct periodic program evaluations to identify operational inefficiencies and recommend measurable improvements in adoption, retention, and campaign outcomes.Key Accomplishments Established strong customer relationships, positioning as a trusted advisor and internal voice of the customer while delivering on projects and digital marketing strategies, ensuring satisfaction and retention. Executed a re-engagement strategy that reactivated circa 50K inactive users within three weeks (projected 100K total estimated worth $1K each); restored deliverability and unlocked new revenue potential via evidence-based intervention. Drove continuous portfolio growth through evidence-based recommendations and measurable KPI improvements, contributed to program scalability, long-term ROI growth and organizational learning. Applied data analysis and storytelling techniques to evaluate performance; analyzed open, click, and deliverability metrics, and presented evidence-based optimization plans that clarified actionable content and layout improvements for measurable engagement growth. Identified and integrated continuous-improvement methodologies by auditing workflows, streamlining deliverables, and introducing new testing and measurement protocols that ensured sustainable program performance. Owned all aspects of the customer lifecycle, including implementation, adoption, expansion and renewal, participating in the end to end sales cycle related to all opportunities.

Education

• Nebraska Wesleyan University

  Bachelor of Science