Batya Miriam Carroll
Owner of BC Design | Business Branding Specialist | Expert Graphic Designer for transformative branding solutions | Adobe Suite
- Role
- Chief Marketing Officer at Own The Climb
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Batya Miriam Carroll
As an online graduate of Excelsior College, I can safely say that any skills applied…
Experience
Chief Marketing Officer
Jun 2025 — Present · US
As CMO at Own The Climb, I own brand, demand generation, and creative. I lead strategy and execution across identity, messaging, paid and organic channels, and the full asset library that powers sales. I combine hands-on design with marketing leadership to keep our story clear, consistent, and revenue-focused.Built the company’s brand system from zero, logo, color palette, typography, design guidelines, and reusable component libraryLed messaging and positioning, voice of brand, value props, and offer narratives across site, social, and proposalsDesigned and shipped the website experience and ongoing CRO updates, information architecture, UX, and conversion copyCreated a complete sales collateral suite, proposals, pitch decks, case studies, one-pagers, document backgrounds, and templates that speed up closeRan paid campaigns on LinkedIn and Meta, creative testing, audience building, budget pacing, and landing page alignmentBuilt the content engine, social calendar, post templates, ad variations, and creative workflows for fast iterationDirected visual standards across all touchpoints, profile imagery, thumbnails, video lower thirds, iconography, and brand compliancePartnered with the CEO on offer design and go-to-market, pricing tiers, launch plans, and campaign retrosManaged vendors and freelancers as needed, briefs, QA, and timelines, while keeping production fully on brandOwned marketing ops and reporting, asset versioning, naming conventions, and simple dashboards for creative and campaign performanceTools and environmentsAdobe Creative Cloud, Canva, Figma, Google Workspace, LinkedIn Campaign Manager, Meta Ads Manager, Web CMS, Adobe.
Education
Excelsior University
Bachelor of Science, Judaic Studies, Jewish/Judaic Studies
2012 — 2016
WITS / Maalot Baltimore
Graphic Design
Mayanot School of Holistic Medicine
Doctor of Traditional Chinese Medicine, Accupuncture, nutrition, herbology, massage
2017 — 2021
Excelsior University
Bachelor of Arts - BA
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