Bates Grainger
Senior Director @ 160over90 | PR + Communications + Marketing
- Role
- Senior Director at 160over90
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Bates Grainger
Senior level integrated marketing communications executive with extensive expertise in…
Experience
Senior Director
Jul 2015 — Present · Greensboro/Winston-Salem, NC, US
Served as the integrated marketing communications account lead for category-leading B2C and B2B brands across a variety of industries including CPG, Sports (College, Professional, Golf), Commercial Real Estate, Technology/Cybersecurity, Logistics and Philanthropy. Clients in included Georgia-Pacific, The Friedkin Group, Walker & Dunlop, DP World, USAA, Russell Stover, Smart Eye Technology, XFL and the Mid-Eastern Athletic Conference.Led the development and implementation of consumer-facing PR, marketing and digital strategies to drive brand-reinforcing earned media coverage and consumer engagement.Developed high impact media and external/internal communications materials including earned media plans, press releases, media pitches, messaging matrices, executive briefing documents, POV\'s, bylined articles and crisis communications plans.Provided ongoing corporate and crisis communications counsel and executive visibility to C-Suite leadership through earned media and thought leadership opportunities.Advised clients\' corporate communications teams on internal/employee communications strategies around major announcements and developed implementation playbooks.Supported 160over90\'s new business efforts in collaboration with the business development team.Negotiated talent and influencer partnerships for brand creative campaigns.Worked across the Endeavor network to drive new business opportunities for talent, experiential and original content divisions with client portfolio.Note: I left 160over90 in March 2025 to seek new opportunities.
Education
The University of North Carolina at Chapel Hill
BA
Skills
- Event Planning
- Social Media
- Sports Marketing
- Strategic Planning
- Management
- Integrated Marketing
- Brand Awareness
- Social Media Marketing
- Strategy
- Marketing
- Sponsorship
- Public Relations
- Media Relations
- Sports
- Marketing Communications
- New Business Development
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