Basudev Rawani
Haleon (GSK Consumer) || Ex- udaan || Ex-Marico || FMCG || E-Commerce || MBA- Marketing & Finance
- Role
- Customer Marketing & Commercial Excellence- North at Haleon
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Basudev Rawani
I\'m a commercial and trade marketing professional with 5+ years of experience in FMCG…
Experience
Customer Marketing & Commercial Excellence- North
Aug 2023 — Present · Gurgaon, IN
Owned Category Customer Marketing and led category growth initiatives to drive channel performance and share gains; planned & executed targeted customer marketing strategies and initiatives.• Lead several Projects for the Region like: Channel Programme; My Store, India Acceleration Plan, Haleon Heroes Competition, Innovation Premier League (IPL), etc.• Executed end to end campaign optimization and performance analytics while managing key cross functional stakeholders including Sales, Marketing, Finance & Logistics.• Engage with Supply chain, demand planning & Distribution Eco system to identify issues, analyse information, and provide solutions to problems.• Point of Sale Material (POSM) Management: Plan promotions & shopper development initiatives with Category and cascading to field for execution and tracking.• Monitor competitive activities, benchmarks, and submit a regular report on network, infrastructure & service models adopted by other organizations• Analyse both internal and external sales data to identify gaps, threats and opportunities. Also, plan and propose next steps & actions.• Managing & working closely with a Team of 15 ASEs to deliver the number of Rural Business.• Identify coverage and service gaps; work with field sales team to propose & implement corrective actions.• Manage TeamLease Account to process the Salary, Incentive & Expenses of 500+ Salesman of the Region.
Education
DAV Public School koylanagar
12th
2013 — 2015
Goenka College of Commerce & Business Administration, Kolkata
Bachelor of Commerce
2015 — 2018
Sri Balaji University,Pune
MBA
2019 — 2021
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