Bastien Bar
Principal Cx Presales and Offer Lead Coe @Capgemini
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WORK HISTORY
Principal Cx Presales and Offer Lead Coe @Capgemini
Shaping and leading the pre-sales strategy for Capgemini\'s Digital Customer eXperience practice in France, with a growing focus on AI-powered CX solutions.→ Building and growing the pre-sales pipeline across UX, Web, Mobile and AI-enhanced offerings→ Developing go-to-market strategies that integrate GenAI capabilities (intelligent personalization, conversational AI, predictive analytics)→ Aligning France\'s CX portfolio with Capgemini\'s global offering roadmap→ Acting as a trusted advisor to C-level clients on digital experience transformation
EDUCATION
University of Lille 1 Sciences and Technology
Two-years technical diploma, Computer Sciences
Emlyon Business School
Executive MBA
IAE Lille
Master's degree, Digital Marketing
Lycée Faidherbe
Baccalauréat Scientifique, Spécialité mathématiques
SKILLS
ABOUT BASTIEN BAR
I help global brands reimagine their digital customer experience, blending strategy & technology with an AI-first approach to create measurable business impact.With 12+ years at the intersection of eCommerce, CRM, Mobile and UX, I\'ve led large-scale transformation programs for international brands, managing teams of up to 200+ people and shaping offerings across the full project lifecycle, from pre-sales to delivery. Today, as Principal CX Presales & Offer Lead at Capgemini France, I focus on what\'s next: infusing AI into Customer eXperience strategies. From AI-powered personalization and intelligent search to conversational commerce and predictive CX, I work with clients to turn emerging capabilities into concrete, scalable solutions. What drives me: → Turning complex ideas into winning proposals and tangible business outcomes→ Building bridges between business ambition and AI-powered technology reality→ Growing people and teams into autonomy with a true intrapreneurial mindset→ New challenges, learning contuniously, stay in the \"Flow\" and finding joy in everything I do
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