Anna Bassi
Head of Adv, Content Management & Digital Communication @Gruppo Unipol
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WORK HISTORY
Head of Adv, Content Management & Digital Communication @Gruppo Unipol
Bologna, IT
EDUCATION
Bologna Business School
2008, Master in Business Administration- Retail Management Curriculum
Stogea
Executive Master, Web Marketing and Communication
Liceo Scientifico Linguistico Niccolò Copernico
2004, Linguistic-scientific Lyceum
Alma Mater Studiorum – Università di Bologna
2007, Economics and Marketing
SKILLS
ABOUT ANNA BASSI
Manager nel settore assicurativo, con responsabilità su Adv, Content Management & Digital Communication presso Unipol Assicurazioni, leader di mercato in Italia. Sviluppo e coordino strategie editoriali e campagne advertising multicanale, offline e digitali, con obiettivi full funnel: dalla pianificazione strategica all’ottimizzazione degli investimenti, fino al monitoraggio continuo delle performance a supporto delle priorità commerciali. Il mio approccio è fortemente orientato alla performance, alla pianificazione per obiettivi e all’analisi dei dati come leva per decisioni strategiche e misurabili, strizzando l\'occhio all\'innovazione tecnologica e il miglioramento continuo.Promuovo una leadership collaborativa, fondata su ascolto attivo, empatia e valorizzazione delle competenze. Credo nel potere di ambienti inclusivi e rispettosi, dove la fiducia e la gentilezza generano team coesi, motivati e orientati al risultato- Manager in the insurance sector, responsible for Adv, Content Management & Digital Communication at Unipol Assicurazioni, Italy’s market leader. I develop and coordinate multichannel advertising campaigns and editorial strategies—both offline and digital—designed to support full-funnel objectives: from strategic planning and investment optimization to continuous performance monitoring and fine-tuning aligned with commercial goals. My approach is strongly performance-driven, with a focus on goal-oriented planning and data analysis to support strategic decision-making. I promote a collaborative leadership style based on active listening, empathy, and the enhancement of individual strengths. I believe in inclusive and respectful work environments, where trust and kindness are essential drivers for building cohesive, motivated, and results-oriented teams.I embrace innovation and artificial intelligence as strategic levers to evolve both managerial and operational processes, especially within the complex landscape of media planning and buying.
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