Bassem Keir
Propositions Lead, Strategy & Propositions (Connectivity) @Sky
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WORK HISTORY
Propositions Lead, Strategy & Propositions (Connectivity) @Sky
Lead commercial proposition strategy and go-to-market execution across mobile and broadband, focused on ARPU, churn, CVM and lifecycle performance.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Diploma in Professional Marketing (Digital Strategy)
Teesside University
Bachelor's degree
SKILLS
ABOUT BASSEM KEIR
Commercial and product marketing leader with 12+ years’ experience across telecoms, customer value and portfolio growth. I currently lead proposition strategy across mobile and broadband at Sky, focused on ARPU, retention, CVM, lifecycle performance and go-to-market delivery. My work spans proposition design, business cases, in-market optimisation, and aligning Product, Commercial, Marketing, Technology, Finance and Operations to deliver clear commercial outcomes. My background includes large-scale base management, retention, upsell, customer communications and high-value customer strategy across Sky, Sky Betting & Gaming and British Gas. I have led growth and optimisation initiatives delivering revenue uplift, cost savings and stronger long-term customer value. Core areas include: • Proposition strategy and go-to-market execution • Customer value management, retention and lifecycle optimisation • ARPU growth, churn reduction and revenue performance • Segmentation, targeting and personalisation • Cross-functional leadership and commercial delivery
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