Basirat Raji

About Basirat Raji

As an Executive Product Management Leader, I have 10+ years of experience across healthcare, life sciences, and federal sectors. My competencies also extend to cross-functional leadership, CRM platform optimization, and data-driven decision making. It is my passion to lead enterprise-scale products, programs, and platforms from concept to measurable business impact. Key Achievements Include: Recognized for a proven track record of transforming under-performing initiatives through product strategy, solution architecture, and cross-functional leadership to drive customer centric innovation, engagement, and revenue growth Selected to lead a complex, at-risk federal engagement under the General Services Administration (GSA) contract, taking over a struggling program and stabilizing team performance within 6 months Promoted into senior-level program leadership roles managing up to 45 resources across multiple enterprise projects, with a focus on customer-centric delivery and cross-functional collaboration Led the end-to-end migration of 400+ marketing campaigns to a CRM Marketing Cloud platform, increasing customer engagement and reducing capital expenditure by ~25% Performed in a lead solutions role, delivering hands-on CRM implementations and integrations while translating complex technical requirements into scalable solutions for executive stakeholders Designed and led end-to-end user enablement, including the development of training materials, live presentations, and documentation to support ongoing learning and product usage Contact me through this profile if you wish to connect.

Experience

1. Senior Management Consultant (Program, Project, Product)

   IBM

   Sep 2021 — Present · Dallas-Fort Worth, TX, US

   Lead effort to define product roadmap, schedules. prioritizing features, and ensuring alignment with overall business objectives, including efforts to streamline IT service management processes by automating incident management.• Selected to lead a complex, at-risk federal engagement under the General Services Administration (GSA) contract, taking over a struggling program and stabilizing team performance within 6 months.• Successfully led turnaround efforts that achieved program delivery goals and restored client trust, resulting in an extension and creation of a new strategic role focused on Digital Quality Management.• Directed all testing and quality assurance efforts, ensuring deliverables met federal standards and reducing costly rework through proactive QA oversight and early-stage defect prevention.• Drove quality alignment across cross-functional teams and implemented improved digital standards.• Promoted into senior-level program leadership roles managing up to 45 resources across multiple enterprise projects.• Spearheaded planning, scope definition, and change control across multi million-dollar programs ($3M–$20M).• Led the end-to-end migration of 400+ marketing campaigns to a CRM Marketing Cloud platform, increasing customer engagement and reducing capital expenditure by ~25%.• Partnered with Product Owners, Developers, and Executive Stakeholders to manage product backlogs, streamline workflows, and implement agile tools such as JIRA, Confluence, and ADO.• Enhanced stakeholder satisfaction by 18% through proactive milestone tracking, risk management, and value-focused reporting.• Launched internal feedback systems that led to 50% increase in customer satisfaction scores and 20% reduction in support tickets.• Developed, maintained, and updated project/program schedules using tools including Primavera P6, Microsoft Project, Smartsheet, Adobe Workfront and JIRA.

Education

• Strayer University

  Master of Business Administration (MBA), Management Information Systems and Services

  2011 — 2013

• University of Ilorin, Nigeria

  Bachelor of Science - BS, Computer Science