Basim Mousilli

About Basim Mousilli

I help professional service firms increase intake, accelerate revenue, and scale through AI-driven automation systems.With over 20 years of experience working in enterprise business and technology strategy, I’ve specialized in business process automation, digital transformation, and AI-driven growth. My journey has taken me from global roles at companies like Accenture and Halliburton to leading initiatives across North America, South America, Europe, the Middle East, Africa, and Asia.As the Managing Director at Insert Fuel, I focus on empowering leaders to streamline their operations, break down complex processes, automate them, and ultimately sell faster online. My work is centered around key performance indicators (KPIs) like increased lead generation, enhanced sales conversion rates, reduced operational costs, and accelerated growth.My philosophy centers around “Let Go, Boss,” encouraging leaders to trust in automation and AI as key drivers for scaling their businesses and achieving sustainable growth. The results speak for themselves—I’ve helped businesses boost efficiency by over 40%, increase online sales by up to 30%, and reduce time spent on manual processes by 50%.I’ve worked in diverse locations such as Dubai, Nigeria, Houston, and Canada, helping companies navigate the challenges of growth, enabling them to break down complex processes, automate them, and eventually sell faster online.My passion for AI and marketing is matched by my commitment to helping businesses run with automation and fly with AI. I’ve had the privilege of guiding companies through complex transformations, ensuring they achieve remarkable success.Explore my case studies and blogs at InsertFuel.com to see how we’ve helped businesses thrive.Key Skills:1. Business Process Automation2. AI-Driven Growth3. Digital Strategy4. Attracting Buyers5. Empowering LeadershipCareer Highlights:• Leading business automation and AI-driven growth initiatives at Insert Fuel• Overseeing digital transformation projects at Accenture and Halliburton• Delivering storytelling and sales classes globally in locations like Rwanda, Dubai, and Canada• Automating oil fields with digital technology in Southeast Asia• Supporting global leaders in embracing automation across complex work environments, with measurable KPIs and proven resultsLet’s connect!• Schedule a 15-minute chat at MeetBasim.com

Experience

1. Managing Director

   Insert Fuel

   Feb 2020 — Present · Houston, TX, US

   Founded and scaled Insert Fuel, a revenue-focused CRM and automation company helping professional service firms increase intake, accelerate sales cycles, and improve operational efficiency through AI-driven systems.• Built and commercialized the Engine, a SaaS-based CRM and automation platform used to streamline marketing, sales, and client lifecycle workflows across energy, legal, and healthcare sectors.• Closed and delivered high-value enterprise transformation initiatives, including $10M+ and $1.6M engagements with global operators, driving measurable improvements in revenue performance and customer retention.• Generated over $2M in recurring software revenue by implementing scalable CRM and automation solutions that improve lead generation, conversion rates, and back-office efficiency.• Improved executive KPIs including:– 70% reduction in Days Sales Outstanding (DSO)– Significant cycle-time reductions in field service operations– Increased speed-to-execution across sales and finance functions• Speak and publish on practical AI and automation implementation, helping leaders transition from manual operations to scalable, system-driven growth under the Let Go Boss philosophy.

Education

• Mays Business School - Texas A&M University

  Business Leadership Development

  2014 — 2016

• University of Houston

  Bachelor’s Degree, Management Information Systems

  2000 — 2004

Skills

• Business Development
• Petroleum
• Information Management
• Energy Industry
• Business Process
• Energy
• Project Management
• Oil & Gas Industry
• Technology Integration
• IT Transformation
• Consulting
• Business Analysis
• Team Leadership
• Erp
• Systems Analysis
• Oilfield
• Project Planning
• Collaboration Solutions
• Business Process Improvement
• Requirements Analysis
• Engineering
• Program Management
• Program Implementation
• Management Consulting
• Upstream
• Change Management
• Online Marketing
• Requirements Gathering
• Strategic Planning
• Learning Management Systems
• Integration
• Digital Transformation
• Analysis
• Web Applications
• Business Strategy
• Programming
• Management
• Leadership
• Web Application Design
• Business Process Design