Basil Fraysse
GM, AIOS @ Plus Company | Building AI-powered measurement products that connect marketing to business outcomes
- Role
- Head of Customer Strategy at Plus Company
- Location
- Alameda, CA, US
- LinkedIn followers
- 500 followers
About Basil Fraysse
I help organizations adopt decision AI, building systems where humans and AI work together to make better, faster choices.This work has taken me across domains. At Plus Company, I lead customer strategy for AIOS, an AI-powered marketing operating system helping brands measure true impact and optimize creative performance across 20+ agencies. At Falkonry, we built manufacturing AI that predicts machine anomalies and reduces unplanned downtime. At Opex Analytics, I built supply chain AI solutions helping companies optimize inventory and logistics decisions.The common thread: complex environments where the data is messy, the stakes are high, and humans still need to be in the loop. I specialize in making AI actually useful in those contexts, not replacing judgment, but sharpening it.What I\'ve delivered:→ 93% increase in product usage YoY→ 40% improvement in feature delivery predictability→ 86% reduction in COGS YoYMy early career built an analytical foundation: marketing measurement at Convertro and eBay, growth analytics at goPuff, product management at Coupa and Marketing Evolution. That decade of hands-on work taught me what separates AI that demos well from AI that actually gets adopted.I\'m equal parts product strategist and translator, bridging engineering and go-to-market, turning complexity into clarity, and building the consensus that ships products.UC Berkeley. Bay Area based.
Experience
Head of Customer Strategy
Jul 2024 — Present · San Francisco, CA, US
Head of Customer Strategy for AIOS, an AI powered, privacy first media measurement platform
Education
UC Santa Barbara
Master's degree, Economics
2011 — 2012
University of California, Berkeley
Bachelor of Science (BS), Environmental Economics and Policy
2004 — 2007
Skills
- Analysis and Quantitative Skills
- Initiative, Creativity
- R
- Writing and Editing
- Eviews
- People Management
- Analytics
- Product Development
- Analysis
- Economics
- Strategy Development
- Testing
- Management
- Sql
- Marketing
- Analytic Problem Solving
- Metrics Development and Tracking
- Data Analysis
- Collaboration and Communication
- Research
- Microsoft Excel
- Databases
- Strategy
- Matlab
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.