Barbara Lipinska
Head of Social Media & Content @Arrive
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WORK HISTORY
Head of Social Media & Content @Arrive
Stockholm, SE
Leading the global and local social media strategy for Arrive, including regional brands such as EasyPark in Europe, RingGo in the UK, and ParkMobile in the US.Driving the development and execution of strategic roadmaps, paid campaigns, and content tailored to B2G, B2B, and B2P audiences.Managing internal teams and external agencies, while aligning messaging across influencer campaigns, employer branding, and change communication initiatives.Overseeing budgets, setting KPIs, and ensuring performance across all social media channels globally and locally.
EDUCATION
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Master, Media education and journalism, specialization: PR
Nicolaus Copernicus University
Postgraduate studies, Project Management
ABOUT BARBARA LIPINSKA
With 17 years of experience in digital communication and marketing, my core specialization lies in B2B, B2P, and B2G environments. I have developed a diverse skill set across social media, public relations, e-marketing, and project management, working both agency-side and in-house with clients across a range of industries—primarily technology, as well as finance, FMCG, parenting, pharmacy, and cosmetics. Since 2018, I have held managerial roles, further strengthening my leadership capabilities.I hold a master’s degree in journalism, specializing in public relations, and have completed postgraduate studies in project management to broaden my professional competencies. My advanced graphic design skills also complement my knowledge of visual communication.My professional interests include team management, internal communication, employer branding and employee advocacy, workplace diversity and ESG, technology, graphic design, and of course social media (especially Linkedin).Outside of work, music is my biggest passion—I love both discovering new sounds and composing my own. I also enjoy long walks in nature, capturing its beauty through photography and drawing.
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