Bashir Ziady
Software & AI-enabled hardware leader | 2x 0 -> acquisition | Intel and Activision Alum
- Role
- Engineer at Reflex Robotics
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Bashir Ziady
I’m a deep tech engineering leader with 20+ years of experience in AI-enabled intelligent software, embedded systems, and electrical design, specializing in transforming complex, multidisciplinary technologies into scalable, high-performance products that are a common household name. I’ve led cross-functional teams of 75, launched over a dozen products across B2B, B2C, industrial and automotive. What I do best is lead technical teams through ambiguity to deliver robust systems that work in the real world, not just on paper.Most recently, at Hypercraft, I defined and developed 0→1 technology that enabled $MM in revenue, working with companies like Yamaha. At Basis, I established the Algorithms team that built the differentiating technology, directly leading to $150M+ acquisition by Intel. As the VP of Engineering at Core, my teams built an award-winning AI-enabled software-hardware product, resulting in $50M+ acquisition by Hyperice.I am passionate about solving complex problems in deep tech, working with innovative technology, and building teams where people can thrive and make a large-scale business impact.
Experience
Engineer
Oct 2025 — Present
Education
University of California, Riverside
BS, Computer Engineering
2002 — 2007
Skills
- Firmware
- Start-Up Leadership
- Product Development
- Embedded Systems
- Human Factors Engineering
- Microcontrollers
- Programming
- Embedded Software
- Hw Design
- Wearables
- Testing
- Product Management
- Wireless
- Manufacturing Operations
- Algorithms
- Concept to Launch
- Wearable Computing
- Biosensors
- Mass Production
- Early Stage
- Start-Up Environment
- R&D
- Early Stage Companies
- Embedded C
- Odm
- Human Computer Interaction
- Electronics Manufacturing
- Signal Processing
- Odm Management
- Manufacturing Start-Up
- Software Development
- Software Design
- Manufacturing
- Consumer Electronics
- New Product Ideas
- Embedded Devices
- Start-Ups
- Debugging
- System Architecture
- Biomedical Electronics
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