Bashel Lewis
Social Strategist at Nielsen
- Role
- Social Media Strategist at Nielsen
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bashel Lewis
As a Social Media Strategist at Nielsen, I design and execute global social campaigns that reach and engage millions of followers across various platforms. I combine my creativity, data analysis, and influencer marketing skills to deliver innovative and impactful content that aligns with the company\'s values and objectives. I started my career in client solutions, where I supported media clients like NBCU and ViacomCBS by providing insights on consumer media trends and multicultural consumer offerings. I also contributed to Nielsen\'s DE & I thought leadership, leveraging my expertise in trend and culture analysis. I am passionate about creating content that sits at the intersection of culture, creativity, and research, as featured in Forbes, AdWeek, and LinkedIn.
Experience
Social Media Strategist
Sep 2021 — Present · NY, US
Designed and executed global social strategy across 1.5M followers on LinkedIn, Facebook, Instagram, and Twitter. • Ideated and developed social creative briefs for cultural moments like the Super Bowl, Oscars, Grammys, Olympics, and the FIFA World Cup campaigns.• Delivered a 23% increase in social brand awareness by implementing new innovative test-and-learn strategies; this strategy was grounded in insights from previous campaigns and aligned with the company\'s values and objectives.• Pioneered engaging social-by-design content by working cross-functionally with the product marketing and the creative team; this included live events and influencer marketing campaigns.• Managed, optimized, and reported on paid social campaigns via Meta & LinkedIn Ads Manager.• Established social brand voice by crafting copy that clearly communicated the impact of Nielsen\'s solutions to our target audience.
Education
Pitzer College
Bachelor’s Degree, Organizational Studies
2015 — 2019
Georgia State University
Dual Enrollment, Educational Leadership and Administration, General
2013 — 2015
University of Birmingham
Study Abroad , Business Administration and Management, General
2017 — 2017
Skills
- Acting
- Leadership
- Community Outreach
- Microsoft Office
- Public Speaking
- Social Media
- Customer Service
- Entertainment
- Training
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