Anka Ashaolu
GTM Leader | Demand Gen + Product Marketing | B2B SaaS | Building AI-Enabled Marketing Systems
- Role
- Senior Marketing Manager at Spec
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Anka Ashaolu
Hi, I’m Be’Anka I lead GTM strategy and demand generation for B2B SaaS companies, with a focus on turning product positioning into measurable pipeline and revenue.Over the past 15 years, I’ve built and led marketing and sales development teams while driving growth through integrated inbound, outbound, and ABM motions. More recently, my work has expanded into product marketing where I’ve driven audience research, segmentation, and positioning to ensure strategy translates into execution across the entire funnel.I’m particularly interested in how AI is reshaping go-to-market. I’ve been building AI-assisted workflows to accelerate campaign development, sharpen messaging, and improve how teams move from insight to action to results.At my core, I\'m passionate about organizing ideas into compelling, well-defined goals and inspiring high-performing teams to achieve them.I graduated with honors from Saint Mary’s College of California, where I majored in Communications and minored in English. In my free time, I get to play marketer at Nirvana Soul Coffee Purveyors
Experience
Senior Marketing Manager
Sep 2024 — Present · San Jose, CA, US
Spec uses 14x more data to drive accurate decisions that proactively protect websites and APIs from fraud, abuse, AI, and bots.• Own demand generation strategy, driving pipeline growth through content and campaigns• Lead SDR team, optimizing outreach and messaging to increase meetings booked• Develop and execute multi-channel campaigns to improve MQL and SQL conversion• Implement AI-driven tools for marketing automation, personalization-at-scale, and analytics
Education
Saint Mary's College of California
Bachelor of Arts, Communication
2004 — 2008
Skills
- Copywriting
- SEO Copywriting
- Marketing Communications
- Social Media Marketing
- Customer Service
- Freelance Writing
- Wordpress
- Salesforce.com
- Keyword Research
- Content Marketing
- Newsletters
- Indesign
- Email Marketing
- Social Media
- SEO
- Marketing
- Editing
- Online Advertising
- Budgets
- Powerpoint
- Trade Shows
- Management
- Online Marketing
- Marketo
- Writing
- Social Networking
- Event Planning
- Leadership
- Blogging
- Crm
- Strategy
- Digital Marketing
- Marketing Strategy
- Lead Generation
- Content Strategy
- Demand Generation
- Google Analytics
- Digital Strategy
- Multi-Channel Marketing
- Analytics
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