Basavaraj Yalaburgi
- Role
- Senior Manager - Growth Marketing at Geojit
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Basavaraj Yalaburgi
Accomplished Marketing professional with over 10 years of experience driving customer…
Experience
Senior Manager - Growth Marketing
Nov 2025 — Present · Kochi, IN
Own end-to-end CRM lifecycle across Geojit\'s digital platforms, managing data and event taxonomy within MoEngage to improve segmentation accuracy and personalisation efficiency.• Led hypothesis-driven funnel deep dives to identify drop-offs in the first-trade activation journey, translating insights into targeted lifecycle interventions.• Presented CRM strategy and automation roadmaps to C-suite stakeholders, translating technical insights into business impact narratives to secure leadership buy-in and budget approval.
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