Başak Altan
Principal Design Strategist, Innovation at Blue Shield of California
- Role
- Principal Design Strategist, Innovation at Blue Shield of California
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Başak Altan
I help teams turn complexity into clear decisions, priorities, and products that work in…
Experience
Principal Design Strategist, Innovation
Jan 2023 — Present · Oakland, CA, US
As part of the Enterprise Strategy team, I lead transformative healthcare initiatives that strengthen care delivery, streamline operations, and advance our mission of delivering high-quality, affordable care. My role is to connect the dots across the organization—efficiently interfacing between business stakeholders and technology teams—while designing strategies anchored in the voice of our members.Key contributions include-Driving member and provider experience strategies through human-centered design, elevating equity, trust, and access-Leading co-design workshops that align executives, clinicians, product, and technology teams on priorities and actionable solutions-Translating complex business and technology needs into design strategies that enable adoption, reduce friction, and support sustainable growth-Partnering across the enterprise and with external collaborators to embed design-led innovation into long-term planning and investment decisions.I bring a collaborative, systems-level approach to strategy—empowering teams, fostering alignment, and delivering people-centered solutions that create lasting impact for members and communities.
Education
Presidio Graduate School
MBA, Sustainable Business Management
2008 — 2010
Syracuse University
Bachelor of Industrial Design, College of Visual Performing & Arts, School of Industrial Design
Skills
- Leadership
- Illustrator
- Adobe Creative Suite
- Non-Profit Program Development
- Strategic Planning
- Consulting
- Retail
- Design Thinking
- Marketing
- Trend Analysis
- Public Speaking
- Business Development
- Competitive Analysis
- Packaging
- User Experience
- Strategy
- Creative Direction
- Marketing Strategy
- Graphic Design
- Nonprofits
- Product Management
- Research
- Management
- Team Building
- Sketching
- Industrial Design
- Project Management
- Team Leadership
- Concept Design
- Product Design
- Design Strategy
- Brand Development
- Business Strategy
- Non-Profit Board Leadership
- Non-Profit Leadership
- Non-Profit Consulting
- Design Research
- Entrepreneurship
- Sustainability
- Photoshop
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