Geelen
Creative Strategy Director
- Role
- Strategy Director at Industry
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Geelen
An innovation and design expert with 10+ years background in Creative Strategy, Experience design, Sustainability, Product Design, Spatial Design, and Design Research. A designer that creates value by focusing on the position of a product and service within the context of its user. Who beliefs that solutions don’t live in a singular domain, but is woven into the digital and physical world and everything in-between. A futurist that focuses on design integrity in every detail. That will lead design exploration, development, and execution of complex, multi-disciplinary projects through qualitative research, speculative futuring, participatory workshops and prototyping.
Experience
Strategy Director
Apr 2024 — Present · Portland, OR, US
Lead and translate qualitative and quantitative research into actionable insights—shaping consumer profiles, brand positioning, opportunity spaces, and product innovation. Develop strategies, activations, and playbooks, and partner with multidisciplinary design teams to bring experiences to life.
Education
De Haagse Hogeschool / The Hague University of Applied Sciences
Bachelor of Applied Science (B.A.Sc.)
Design Academy Eindhoven
Master of design
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